onsdag 30 april 2014

LINN Exakt Akubarik

Now you can compare the Akubarik DSM system with the 'NEW' Exakt Akubarik system by simply walking between rooms in our amazing shop ... welcome in!! 

We had an event last night with comparrision between the Akurate Akubarik System (approximately 230,000 sek with cables) and the newly launched Exakt Akubarik system which is roughly 50,000 Sek more expensive. The Exakt system has moved the digital streaming into the speaker so there is less loss and noise but also adds more precision to manufacture and a room correction system, which optimises the installtion specific to your environment; otherwise they look identical.

So what we are talking about here is added funtionality and better performance. My personal focus for quite some time now has been with recording music, which has really openned my ''ears'' and understanding of the process from the mike to the speaker. 

An awful lot can go very wrong so I have chosen to focus on notes, timing and information. Get those things right and you pretty much get the performance the artist delivered. Sorry Ivor but the term 'Tune-Dem' is out. It's meaning, in Sweden anyway, has been taken by LINN retailers, customers and rival brands and ''distorted'' so customers describe a LINN system like ''some bloody African drum that holds a beat that you just can't help but dance to'' ... a mass psychosis with people bumping their heads and shaking their leg at the fantastic ''Tune-Dem'' ability of the LINN system is disturbing.

Please quote me ''There is just so much more to music than that'' and the ''so-much-fun'' LINN system derived from the missunderstanding of the term ''tune-dem'' is simply starting to piss me off and if I were LINN, I'd be losing tolerance of this as well. Please quote me ''There is just so much more to a LINN system than that''.

So on the way home last night from our event I tried to summarise my understanding of what made that Exakt system better and here is what I came up with -

That extra 50,000 sek done this for me. It's like you went from the back of a concert hall where you could see the artist, the musicians and the instruments but only hear them through the PA system. You walked all the way up to the stage, disconnected all the electronics and speakers that colour the sound, caused frequency issues in the room and introduced, what other brands may market as warmth ... you walk onto the stage so you are so close, your listenning at the volume level they perform at ... it's all very real, up close and very personal ... you make the rest of the audience shut up and suddenly all you are left with are the sounds of instruments, the vocal, with all it's perfections and imperfections. There are absolutely no other sounds than what the artists and instruments create and you are right in the middle of it.

So is that a good thing? Well damn yes ... it may take a bit adjustment and you might initially have a difficult time to process what's happening but hang in there a couple of songs and you won't want to go back :) because now your in the artists world.

Last week I staged and experienced a similar scenario in our shop with a live concert. We had the fantastic 'Good Harvest' playing live on the PA system then we turned it all off, sat Maeve O'Boyle in the middle of the audience and let Her just got on with it ... Her voice at Her own volume and Her accoustic instrument as loud as She played it. People took a few songs to get comfortable in the space, in what's happening and with their own senses, their own vulnerabilities .. it feels very intimidating being so close to such sensitive material delivered as only She can. Quite quickly you witness something amazing where that intact information (the real thing) is communicating so much to the senses that people literally drowned in the performance from Maeve, whom just allowed them (us) to come up for air a few times by chatting in between songs. 

LINN's Exakt system has taken us allot closer to such an experience from recorded material ...

suddenly music is very close and very personnal ... intimidating, YES but isn't that how it should be?

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